Skip to content

A Very Warm Welcome to the Website of the Embassy of Denmark in Pakistan

It is a great honour for me to take up service as Ambassador of Denmark to Pakistan!

Together with a highly talented team at the Embassy, we will work to strengthen relations between our two countries in many fields. I see my job simply as to explore all possible areas of common interest. And I see plenty of opportunities.

Denmark is host to a significant Pakistani diaspora, the second largest in Denmark, who are active contributors to the Danish economy and welfare state. This provides a solid base for our relations.

Throughout the years, we have worked together to improve social and economic cohesion in Pakistan. As part of this, we have contributed with around USD 130 million in development and humanitarian aid since 2010. Important values in this context are promotion of human rights and gender equality.

Moving forward, my main focus will be on enhancing our trade and economic relations to the benefit of both our countries. We opened our commercial section only three years ago. Since then, our team of experts has effectively promoted mutual market opportunities.

I believe that Danish knowledge and technology, built over decades of dedicated engagement, can deliver much needed solutions for Pakistan in areas such as renewable energy, health, clean water and agri-business. Equally important, the export opportunities for Pakistani businesses to Denmark are significant, especially in the textile industry and in the services sector.

I believe that it is essential to build a wide range of relations to enhance ties between our countries, – at the highest level of government, among the business community, with societal groups and not least with ordinary Pakistanis. We will always base our contacts on mutual respect, understanding and open dialogue. I will therefore want to engage as much as possible with the diverse people and groups of Pakistan – especially the youth!

Through our Public Diplomacy we will provide information about the many and mutual opportunities in our friendly relations. I hope that this will serve as a window of information to learn about Denmark as well as a bridge to deepen the friendship between our two countries.

I invite you to visit our Facebook ( and stay updated on news related to Denmark and Pakistan. You can also follow me on Twitter@DKinPK to stay directly connected.

I look forward to engaging with you in developing and strengthening the important ties between Pakistan and Denmark!

Rolf Michael Hay Pereira Holmboe

Rolf Michael Hay Pereira Holmboe