Market Overview

As the 6th most populous country in the world, Pakistan has a burgeoning young population; almost 65% under 30 years of age.  The country is predominantly urban with at least 55% of its population living in urban areas.

With GDP growth reaching 5.8% and a middle class with a constantly rising purchasing power, Pakistan is now amongst the Top 25 world economies with above $1 trillion GDP in PPP. It is an emerging connectivity hub as it plays an important role in the New Silk Route. The $60bn worth of projects under the CPEC umbrella is one example of rapidly expanding regional connectivity.

Pakistan's improving security environment, fast economic expansion and cheap consumer prices are driving it to become the fastest growing retail market in the world. According to the World Bank, there were investments worth $5.9 billion in 2017, thus one of the world’s top five private participation in infrastructure (PPI) investment destinations

Pakistan has a number of attributes that make it an attractive market for multinational firms, particularly those in the fast moving consumer-goods sector, energy efficiency, healthcare and water management.